This research sought to understand the prospects for Marshallese women entrepreneurs by investigating: (1) how they operate in the economic environment and seek to add and manage ‘value’ in their business; (2) how the social and cultural environment affects their business; and (3) the challenges and issues they face. The research adopted a social constructivist epistemology to create and apply the ‘Interwoven Value Model’ (IVM) conceptual framework. Using individual and group bwebwenato (storytelling) sessions, qualitative information was gathered from 31 Marshallese women entrepreneurs and took place from August – October 2021, during a period of national lockdown amidst the Covid-19 pandemic.