This article presents Solomon Islands village women’s opinions about gender norms. It explores their perceptions of their ability to be involved in leadership roles and decision-making, and their analysis of how they conceive of their abilities changing. It attempts to unravel the ‘push-pull’ experience for Solomon Islands rural women—a push towards modernity equated with gender equity and development, and the pull of traditional gender roles for women embedded in notions of what it means to be a good Solomon Islander woman. It concludes that women’s empowerment must be viewed as a journey that encompasses women’s strategic and practical interests relating to agency in a variety of locations. This article contributes to understanding some aspects to women’s empowerment and how international NGOs and other development entities may have a role in creating space for women’s self-reflection, public commentary and visibility in secular social space.